Archive for October, 2007

Apple iPhone development TechTalk

Today we’re hosting folks from Apple giving one of their iPhone Tech Talks at the UW in conjunction with the Educause 07 conference here in town. The content that’s being covered is available at the Apple iPhone Developers’ web site, but it’s nice to spend a day getting it all in a bundle with other folks who are interested in these topics.

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Rohit Bhargava on 10 Truths of Marketing in a Web2.0 World

Boy – today must be the day for presentations shared via SlideShare – here’s another good one from Rohit Bhargava, who is Vice President of Interactive Marketing at Ogilvy Public Relations, on the 10 truths of marketing in a web 2.0 world.

Unfortunately for all you iPhone viewers, SlideShare uses Flash, so you can’t see the presentation, so here are the 10 truths (minus the great illustrating graphics):

  • Your secrets are not secrets
  • Authenticity, not transparency
  • Personality makes it real
  • They know you are marketing
  • Falling asleep on hold is bad
  • Screwing up is an opportunity
  • In strangers we (now) trust
  • Features don’t matter
  • Your mom reads blogs (seriously)
  • Relevance is content, not ads

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Some interesting Facebook demographics

Over the weekend a friend who is a highly placed professional at one of the big medical centers here in Seattle (not the UW) told me that their IT department blocks all use of blogs and social software sites from employee desktops. That just seems inconceivable to me. It was well over a year ago when Rael Dornfest asked the audience at the O’Reilly Emerging Tech conference whether their feed readers were more important than their email inbox, and a significant proportion of the audience raised their hands. I can’t imagine being professionally informed without reading regular blogs – they’re far more important to me than what’s being published formally, at least in my field.

I also told my friend about how we’re starting to use Facebook and other sharing sites for our work these days.

Beth Kantner pointed out these two interesting slide shows (require Flash) on Facebook demographics.

I was particularly struck by these facts from the first presentation, which came from the Forrester Consumer Conference:

  • 44 million active users, projections for 60 million by the end of 2007
  • More than half the users are female
  • More than half the users return daily
  • 34% work as professionals

The second presentation, from French consulting firm Faber Novel, has a slide with some interesting ideas about metrics in measuring success of social media, on slide 28, which has some ideas for how to measure user engagement (e.g. ratio of visits to number of content pieces posted, or % of active users to the total), virality (if that’s a word), and influence.

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Some interesting Facebook demographics

Over the weekend a friend who is a highly placed professional at one of the big medical centers here in Seattle (not the UW) told me that their IT department blocks all use of blogs and social software sites from employee desktops. That just seems inconceivable to me. It was well over a year ago when Rael Dornfest asked the audience at the O’Reilly Emerging Tech conference whether their feed readers were more important than their email inbox, and a significant proportion of the audience raised their hands. I can’t imagine being professionally informed without reading regular blogs – they’re far more important to me than what’s being published formally, at least in my field.

I also told my friend about how we’re starting to use Facebook and other sharing sites for our work these days.

Beth Kantner pointed out these two interesting slide shows (require Flash) on Facebook demographics.

I was particularly struck by these facts from the first presentation, which came from the Forrester Consumer Conference:

  • 44 million active users, projections for 60 million by the end of 2007
  • More than half the users are female
  • More than half the users return daily
  • 34% work as professionals

The second presentation, from French consulting firm Faber Novel, has a slide with some interesting ideas about metrics in measuring success of social media, on slide 28, which has some ideas for how to measure user engagement (e.g. ratio of visits to number of content pieces posted, or % of active users to the total), virality (if that’s a word), and influence.

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Using MoFuse to generate a mobile-friendly version of this blog

I just started using the MoFuse beta to generate a version of this blog that’s tailored for use on mobile devices. MoFuse takes the RSS feed from the blog and creates a nice version of the site which loads up easily on cell phones and other hand-held devices. You can check it out by clicking on the MoFuse icon in the sidebar or at:

http://m.mofuse.com/orensr

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Using MoFuse to generate a mobile-friendly version of this blog

I just started using the MoFuse beta to generate a version of this blog that’s tailored for use on mobile devices. MoFuse takes the RSS feed from the blog and creates a nice version of the site which loads up easily on cell phones and other hand-held devices. You can check it out by clicking on the MoFuse icon in the sidebar or at:

http://m.mofuse.com/orensr

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Thoughts on the iPhone SDK and web apps

Yesterdays Apple Hot News was that there will be an iPhone SDK available in February. That one took me by surprise. I’ve been pretty vocal about saying that I thought Apple was smart in only supporting Web app development on the phone.

I can definitely think of a few apps that would be great to have native on the phone, mostly so they can integrate with the other native apps – like an LDAP directory client that could be used with the contacts list.

But I still think that for most applications the browser is the interface, and that’s particularly true on the phone where even when you don’t have WiFi you still have cellular connectivity.

Opinions?

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Thoughts on the iPhone SDK and web apps

Yesterdays Apple Hot News was that there will be an iPhone SDK available in February. That one took me by surprise. I’ve been pretty vocal about saying that I thought Apple was smart in only supporting Web app development on the phone.

I can definitely think of a few apps that would be great to have native on the phone, mostly so they can integrate with the other native apps – like an LDAP directory client that could be used with the contacts list.

But I still think that for most applications the browser is the interface, and that’s particularly true on the phone where even when you don’t have WiFi you still have cellular connectivity.

Opinions?

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Will email survive the spam siege?

James reports the statistics for UW email in September:

Sadly, 90.6% of the 137,001,383 messages we processed last month were classified as spam.

Another interesting item: sometime during the afternoon of the 10/7 we processed our billionth (yes, with a B) message for the year. That’s more than we processed through all of 2003, 2004, and 2005 combined.

…we’re now routinely seeing over 6 million messages a day and set a new percentage record on 10/14 with 96.8% of 5.8M processed that day being spam.

One has to wonder how we can (or why we should) continue to invest in providing robust technology infrastructure to provide a service that overwhelmingly serves to transport messages we don’t (or would prefer not to) deliver.

While the recently released ECAR Research Study on Undergraduate Students and Information Technology holds that an overwhelming percentage of undergraduate students prefer to receive communication from their college or university via a university provided email account, a 2005 Pew study on Teens and Technology found that

The presence of email in teens’ lives has persisted, and the number that uses email
continues to surpass those who use IM. However, when asked about which modes of
communication they use most often when communicating with friends, online teens
consistently choose IM over email in a wide array of contexts.

and the ECAR study also found that 69.3% of 18-19 year-olds surveyed use social networking sites like Facebook daily.

Of course the Pew study also found that Teens who participated in focus groups for this study said that they view email as something you use to talk to “old people,” institutions, or to send complex instructions to
large groups.
, and ECAR found that 85.1% of students had email as the first choice for campus communication.

My guess is that may change over time as people get more and more used to communicating via methods other than email. I know that in my life I find that what was once exclusively communication via email is now shared more and more with IM and Facebook and Twitter and the like.

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Fall in Seattle – must be Earshot Jazz Festival time!

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It’s fall in Seattle again – leaves are changing colors (that’s a picture of the Japanese maple in front of my house, taken with the iPhone), it’s raining most of the time, the days are short, and it’s almost time for the Earshot Jazz Festival.

John Gilbreath and his crew have put together another top-notch lineup, starting with the wonderful pianist Ahmad Jamal on October 19 at McCaw Hall. Jamal is an influential figure in jazz who’s been recording longer than I’ve been alive. Jamal is just the first of a whole bunch of terrific pianists this year, including local fave Bill Anschell, French master Jacky Terrasson, the great Cedar Walton (who played in Art Blakey’s Jazz Messengers in the early ’60s with Wayne Shorter and Freddie Hubbard), and one of my recent favorites, Fred Hersch, who the Boston Globe called “a pristine pianist with a poet’s soul”.

There’s lots of other great stuff too – including the venerable Belgian harmonica player Toots Thielmans, vocalist Dee Dee Bridgewater, bringing her Red Earth ensemble of Malian musicians, the Zimbabwean guitarist and singer Oliver Mtukudzi, and lots more.

The only hard part is picking which shows to attend!

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